Digital Marketing
A
Digital Marketing Program is designed to teach individuals or businesses how to effectively promote products and services online. It typically covers various aspects of digital marketing, including SEO, social media, content marketing, PPC, email marketing, and more.
Program Overview
Duration: 3-12 months (varies based on depth)
Mode: Online / Offline / Hybrid
Certification: Yes (optional, depends on the provider)
Eligibility: Open to students, professionals, and business owners
Key Modules
-
Introduction to Digital Marketing
- Basics of online marketing
- Importance of digital strategies
- Traditional vs. digital marketing
-
Search Engine Optimization (SEO)
- On-page & Off-page SEO
- Keyword research & analysis
- Technical SEO & site optimization
- Link-building strategies
-
Content Marketing & Blogging
- Creating engaging content
- Content strategy & planning
- Copywriting & storytelling techniques
- Video & visual content marketing
-
Social Media Marketing (SMM)
- Facebook, Instagram, Twitter, LinkedIn marketing
- Social media advertising
- Influencer marketing
- Community management
-
Pay-Per-Click Advertising (PPC)
- Google Ads & Bing Ads
- Social media ads (Facebook, Instagram, LinkedIn, TikTok)
- Retargeting & display advertising
- Budget optimization
-
Email Marketing & Automation
- Building email lists
- Email campaign strategies
- Automation tools (Mailchimp, HubSpot, etc.)
- Personalization & segmentation
-
Affiliate & Influencer Marketing
- Partnering with influencers
- Affiliate programs & networks
- Earning commissions through referrals
-
Analytics & Performance Tracking
- Google Analytics & Google Tag Manager
- Measuring ROI (Return on Investment)
- A/B testing & conversion optimization
-
E-commerce & Dropshipping Marketing
- Strategies for Shopify, WooCommerce, Amazon
- Product listing optimization
- Google Shopping & marketplace ads
- Mobile & Video Marketing
- YouTube marketing & monetization
- TikTok & short-form video strategies
- Mobile advertising techniques
Tools Covered
✔ Google Analytics
✔ Google Ads
✔ Facebook Ads Manager
✔ SEMrush / Ahrefs
✔ HubSpot
✔ Mailchimp
✔ Canva & Adobe Tools
Who Should Enroll?
✔ Business owners looking to scale online
✔ Marketing professionals wanting to upgrade skills
✔ Freelancers & consultants
✔ Students & job seekers
Job Opportunities After Completion
- Digital Marketing Manager
- SEO Specialist
- Social Media Manager
- PPC Expert
- Email Marketing Specialist
- Content Marketer
This content will be shared across all product pages.